Swift Builders – Logo & Flyers

Brief:

As a new business start-up, swift builders approached us in regards to designing them a logo and some flyers. In the initial briefing, they explained that they were after something that would stand out. My client suggested that perhaps I should create a logo that has an element of speed in it. I managed to guide them away from that direction though as they soon agreed with me that it could display the wrong message, showing them as cowboy builders.